How to be an entrepreneur: 5 things I learned in 5 months as an entrepreneur
The life of an entrepreneur is different every day, but the one thing that remains the same is that we are always learning. These are my lessons in how to…
If your marketing is not working then be careful you don’t blame the messenger
I wouldn’t be surprised if you were like most business owners and marketing executives in that you’ve tried dozens of marketing tips or ideas, and have been disappointed in the…
How to build trust and engagement by being social
Did you know that 84% of CEOs in Europe and 94% in the US use social media? Did you also know that 80% of senior decision makers prefer to make…
Image by Gerd Altmann from Pixabay
Can CX save us from a bleak future?
Dystopian visions send Nick Bush a warning about the future of customer experience I misread a message from a colleague yesterday telling me that Gordon Tredgold’s article on 15 things…
Is poor service letting down your social media strategy?
According to a recent survey it is – but fixing it requires commitment across the whole organisation Whatever you may think about Facebook, Instagram or Twitter, their ethics or market…
What does “smart cities” really mean for “customers”?
What does “smart cities” really mean for “customers”? Does it have any impact on their daily lives, do they have any say in its direction, does the term even mean…
When customers ‘gang up’ – how to handle it
The role of social media as a machine for allowing groups of people to be in a state of perpetual outrage is a trend which shows no signs of abating.…
Did Dove behave like bad boys? Don’t forget: customers drive your reputation!
Do you remember how Dove not only shot themselves in the foot but then carried on and removed a couple of toes for good measure? To many it was always…