The power of No
In a sea of endless possibility, discover the power of not doing something A while ago a business associate and I were discussing a joint venture we had planned to…
Mapping the Buying Journey
A few weeks ago, I treated myself with a pair of Bose SoundSport Free wireless headphones. They’re brilliant. I love them. But even though they have been available for some time…
Five great tips to grab senior management attention on CX
You need to brush up your sales techniques to get the right focus Have you heard any of these from senior stakeholders in some shape or form? “I have 25…
Got MBA, joined hot start-up…now what?
Quite often, it's about what they didn't teach you at business school….Cold Calling. Securing funding to launch unknown brands and untested propositions provides a window of opportunity. Having capable managers…
Why is “customer-centric sales” a misnomer for most organisations?
The vast majority of salespeople are simply not customer-centric enough and it’s costing millions! “The problem is that it’s rare to find a sales head who will admit that, and…