I wouldn’t be surprised if you were like most business owners and marketing executives in that you’ve tried dozens of marketing tips or ideas, and have been disappointed in the…
What is “customer timing”? In my previous article (https://bit.ly/2F1Cq0i), I talked about mapping the buying journey so that, as marketers, we could better help the customer through the process of…
AI offers great potential for managing customer journeys As marketers begin to seek practical applications of AI, they are encountering the first challenges. However, the biggest challenge of all is…
It's almost certainly more than you think How much does your business spend on content each year? If you are following global trends, it is an amount that is set…
Content connects customers with your brand Every piece of creative that you produce whether text, images or video and for social media, campaigns, TV adverts, call centre scripts or corporate…
Having a centralised content strategy would help You have created an awesome video, written a gripping article or drawn a masterpiece. You publish to your website and social channels. Being…