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customer strategy

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  • Think differently to find the best talent: Recruitment in a disruptive digital age
  • Turning leadership on its head: Finding the leaders around you
  • How buying on emotion led to one of the best customer experiences I’ve had.
  • Nothing goes together like a bird feeder, chocolate and the Bossa Nova (?!)
  • What the NHS can teach us about customer relationship management

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Recent Articles

  • Think differently to find the best talent: Recruitment in a disruptive digital age
  • Turning leadership on its head: Finding the leaders around you
  • How buying on emotion led to one of the best customer experiences I’ve had.
  • Nothing goes together like a bird feeder, chocolate and the Bossa Nova (?!)
  • What the NHS can teach us about customer relationship management

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Read more about the article Closing the loop: the vital missing component in complaints handling

Closing the loop: the vital missing component in complaints handling

  • Post author:Nick Bush
  • Post published:February 15, 2018
  • Post category:Customer Innovation

You need a strategic approach to managing complaints that focuses on customer outcomes as much as what went wrong. I recently described complaints as being an under-exploited goldmine of customer…

Continue ReadingClosing the loop: the vital missing component in complaints handling
Read more about the article Tesco – blue sky times ahead or in the eye of the hurricane?

Tesco – blue sky times ahead or in the eye of the hurricane?

  • Post author:Charles Bennett
  • Post published:December 13, 2017
  • Post category:Case Study

Great news for Tesco. They are reporting best-ever sales growth at the end of last quarter for more than 5 years. With Christmas sales above expectation, their company is excited…

Continue ReadingTesco – blue sky times ahead or in the eye of the hurricane?
Read more about the article Ryanair has a customer-centric approach, but it’s not what you think

Ryanair has a customer-centric approach, but it’s not what you think

  • Post author:Nick Bush
  • Post published:November 12, 2017
  • Post category:Case Study

I recently co-wrote a report on customer-centric strategy for NextTen that included Ryanair as a (positive) case study. The recent problems with pilot scheduling might cause me to make a hasty edit…

Continue ReadingRyanair has a customer-centric approach, but it’s not what you think
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