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customer experience

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  • Think differently to find the best talent: Recruitment in a disruptive digital age
  • Turning leadership on its head: Finding the leaders around you
  • How buying on emotion led to one of the best customer experiences I’ve had.
  • Nothing goes together like a bird feeder, chocolate and the Bossa Nova (?!)
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Recent Articles

  • Think differently to find the best talent: Recruitment in a disruptive digital age
  • Turning leadership on its head: Finding the leaders around you
  • How buying on emotion led to one of the best customer experiences I’ve had.
  • Nothing goes together like a bird feeder, chocolate and the Bossa Nova (?!)
  • What the NHS can teach us about customer relationship management

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Read more about the article People not process will turn your complainers into raving fans

People not process will turn your complainers into raving fans

  • Post author:Nick Bush
  • Post published:December 12, 2017
  • Post category:Customer Innovation

Complaints are a customer feedback goldmine and one that companies ignore at their peril. But how you handle the complaint is even more important: it’s a moment of truth that…

Continue ReadingPeople not process will turn your complainers into raving fans
Read more about the article “Customer Experience Day? That means eff-all to me!”

“Customer Experience Day? That means eff-all to me!”

  • Post author:Nick Bush
  • Post published:December 12, 2017
  • Post category:Customer Innovation

Did you have a good Customer Experience Day? What? You didn’t realise it was happening? Strange! I thought it was up there with Pancake Day, Mothers’ Day, Fathers’ Day and…

Continue Reading“Customer Experience Day? That means eff-all to me!”
Read more about the article The good, the bad and the ugly: Thames Water

The good, the bad and the ugly: Thames Water

  • Post author:Nick Bush
  • Post published:December 5, 2017
  • Post category:Case Study

If there’s one thing that makes my blood boil - It’s seeing a company get away with providing repeatedly poor service and get away with it. No apparent sanction. No…

Continue ReadingThe good, the bad and the ugly: Thames Water
Read more about the article AR & VR in travel – 4 levels of immersive experience

AR & VR in travel – 4 levels of immersive experience

  • Post author:Simon Green
  • Post published:November 30, 2017
  • Post category:Customer Innovation

As we head towards 2018 and beyond… will 2020 vision be augmented? A practical review of the changes in customer experience for the travel industry through AR and VR or what Gartner in…

Continue ReadingAR & VR in travel – 4 levels of immersive experience
Read more about the article Ryanair has a customer-centric approach, but it’s not what you think

Ryanair has a customer-centric approach, but it’s not what you think

  • Post author:Nick Bush
  • Post published:November 12, 2017
  • Post category:Case Study

I recently co-wrote a report on customer-centric strategy for NextTen that included Ryanair as a (positive) case study. The recent problems with pilot scheduling might cause me to make a hasty edit…

Continue ReadingRyanair has a customer-centric approach, but it’s not what you think
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