Overcoming the challenges of complex products
Marketing complex products when you have low engagement rates is difficult. In this article we show how these types of challenges were tackled by an implementation of Odyssiant at RBS.…
Can all content be centrally planned?
Can all content be centrally planned? Simple answer: yes. However, for many organisations the gap between how content is currently planned (i.e. within lots of separate teams) and planning content…
The biggest challenge? Setting up AI for marketing
AI offers great potential for managing customer journeys As marketers begin to seek practical applications of AI, they are encountering the first challenges. However, the biggest challenge of all is…
Why is your content not connected?
Make life easier for your customers to create opportunities Watch an online ad, navigate around a brand’s website or consume some social content on the likes of Facebook or Linkedin…
The Cost of Content Chaos
It's almost certainly more than you think How much does your business spend on content each year? If you are following global trends, it is an amount that is set…
The Missing Link
Content connects customers with your brand Every piece of creative that you produce whether text, images or video and for social media, campaigns, TV adverts, call centre scripts or corporate…
How much of your content never gets consumed?
Having a centralised content strategy would help You have created an awesome video, written a gripping article or drawn a masterpiece. You publish to your website and social channels. Being…