basics

Get CX basics right and you don’t need to invest in “wow moments”

Post author:Liliana Petrova
Post published:October 11, 2018
Post category:Customer Innovation

Liliana Petrova finds no amount of champagne can make up for poor service "Wow Moments" are a Customer Experience hot topic. Customer experience professionals ideate how to build, prioritize, finance,…

Customer service basics can make all the difference (part 1)

Post author:Nick Bush
Post published:January 18, 2018
Post category:Customer Innovation

In focusing on customer experience, CX professionals can be guilty of forgetting that very often it's the basics of customer service that can make the difference between customer loyalty and…