Overcoming the challenges of complex products
Marketing complex products when you have low engagement rates is difficult. In this article we show how these types of challenges were tackled by an implementation of Odyssiant at RBS.…
The CX Rap Sheet: we name the guilty in their crimes against the customer
Learning from other people’s mistakes We’ve been pleased to feature Don Hales’ Heroes and Villains series on The Next Ten Years and Don has bemoaned the fact that he gets…