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Top Picks

  • Think differently to find the best talent: Recruitment in a disruptive digital age
  • Turning leadership on its head: Finding the leaders around you
  • How buying on emotion led to one of the best customer experiences I’ve had.
  • Nothing goes together like a bird feeder, chocolate and the Bossa Nova (?!)
  • What the NHS can teach us about customer relationship management

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Recent Articles

  • Think differently to find the best talent: Recruitment in a disruptive digital age
  • Turning leadership on its head: Finding the leaders around you
  • How buying on emotion led to one of the best customer experiences I’ve had.
  • Nothing goes together like a bird feeder, chocolate and the Bossa Nova (?!)
  • What the NHS can teach us about customer relationship management

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Read more about the article How to create highly engaged teams

How to create highly engaged teams

  • Post author:Gordon Tredgold
  • Post published:February 20, 2020
  • Post category:Leadership/Video

People are not afraid of hard work they are afraid of failure, and it’s this fear of failure that causes them to disengage because nobody wants to be involved in…

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Read more about the article Creating a ‘Can Do’​ Mindset in Your Teams

Creating a ‘Can Do’​ Mindset in Your Teams

  • Post author:Gordon Tredgold
  • Post published:January 28, 2020
  • Post category:Leadership/Video

Having a 'Can Do' mindset is critical for any team, department or business that wants to achieve its full potential. When we lack a 'Can Do' mindset we actually set…

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Read more about the article Grateful for customer experience heroes

Grateful for customer experience heroes

  • Post author:Liliana Petrova
  • Post published:January 6, 2020
  • Post category:Customer Experience/Featured/Video

When we launched The Petrova Experience, we did so with the words “in pursuit of customer happiness.” Pursuit of happiness is part of every interaction we have with our clients,…

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Read more about the article The boring stuff… and why it’s really important

The boring stuff… and why it’s really important

  • Post author:Nick Bush
  • Post published:January 4, 2020
  • Post category:Video

In this short – and hopefully not boring – video I offer a cure for what could be termed “Founders Syndrome” – a focus on the core mission and purpose…

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Read more about the article Dealing with dead cats

Dealing with dead cats

  • Post author:Nick Bush
  • Post published:December 17, 2019
  • Post category:Leadership/Video

The “dead cat” strategy – dropping an outrageous or provocative topic into the conversation to divert attention away from a difficult subject you don’t want to talk about -was much…

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Read more about the article Live from the X4 Experience Summit, London

Live from the X4 Experience Summit, London

  • Post author:The Next Ten Years
  • Post published:April 21, 2019
  • Post category:Customer Experience/Video

NextTen Managing Partners Nick Bush and Kym Hamer spent a day at the Qualtrics X4 Experience Summit in London last week. Here they spend 5 minutes discussing what impressed them…

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Read more about the article Profit, purpose and the power of advocacy

Profit, purpose and the power of advocacy

  • Post author:Kym Hamer
  • Post published:March 29, 2019
  • Post category:Customer Innovation/Video

Recently I had the opportunity to learn more about UK handmade cosmetics brand LUSH. Ever since, I've been reflecting about a surprising discovery - the complete separation of the LUSH's…

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Read more about the article At the centre of every organisation is YOU

At the centre of every organisation is YOU

  • Post author:Richard Horner
  • Post published:March 21, 2019
  • Post category:Leadership/Video

There is so much to say about all of the great benefits that employees bring to an organisation. Today I start with a short video introducing myself and explaining what…

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Read more about the article Creating a customer first legacy

Creating a customer first legacy

  • Post author:Kym Hamer
  • Post published:February 23, 2019
  • Post category:Customer Innovation/Video

Christian Dior's customer-led approach created a poweful legacy Visiting the DIOR: Designer of Dreams exhibition in London this month I was stunned by room after room of glorious couture. But…

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