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Google’s Christmas Shopper Typologies
Google’s Christmas Shoppers – 4 Typologies with different buying behaviour. You can be sure that all 4 types use their Smartphones! “First they research, then they buy.” In fact, all…
How to get your tentacles into Customer Engagement!
I'm often challenged by brands that want to engage their customers online. If only they could get past customers involved. And how? Especially if some large groups of customers are…
‘CX is the future’ – Microsoft conference
A great day of varied speakers today. The common thread that ran through the conference, as pointed out by chair Ian Golding was how to manage and balance the polarisation…
AR & VR in travel – 4 levels of immersive experience
As we head towards 2018 and beyond… will 2020 vision be augmented? A practical review of the changes in customer experience for the travel industry through AR and VR or what Gartner in…