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Author: Michelle Badenhorst

This author has written 8 articles

Top Picks

  • Think differently to find the best talent: Recruitment in a disruptive digital age
  • Turning leadership on its head: Finding the leaders around you
  • How buying on emotion led to one of the best customer experiences I’ve had.
  • Nothing goes together like a bird feeder, chocolate and the Bossa Nova (?!)
  • What the NHS can teach us about customer relationship management

Author

Michelle

Michelle is a CXPA-certified practitioner who helps organisations build profitable & sustainable customer-centric businesses by transforming the way they think about their customers and employees. She has established Customer Experience business units, Voice of the Customer and end-to-end Customer Journey frameworks for a range of organisations. Michelle is also the co-author of the best selling Customer Experience: 22 international CX professionals share their current strategies for achieving impact and visibility using best practice CX.

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Recent Articles

  • Think differently to find the best talent: Recruitment in a disruptive digital age
  • Turning leadership on its head: Finding the leaders around you
  • How buying on emotion led to one of the best customer experiences I’ve had.
  • Nothing goes together like a bird feeder, chocolate and the Bossa Nova (?!)
  • What the NHS can teach us about customer relationship management

All articles

Read more about the article How do you determine your Minimum Viable Product (MVP)?

How do you determine your Minimum Viable Product (MVP)?

  • Post author:Michelle Badenhorst
  • Post published:May 30, 2020
  • Post category:Article/Customer Experience

I was recently involved with a product where the project team was responsible for delivering the 1st Minimum Viable Product (MVP). Product Plan defines a MVP as a product with…

Continue ReadingHow do you determine your Minimum Viable Product (MVP)?
Read more about the article Customer Experience Management (CEM) is all about relationships

Customer Experience Management (CEM) is all about relationships

  • Post author:Michelle Badenhorst
  • Post published:May 14, 2020
  • Post category:Article/Customer Experience

“Every relationship requires listening no matter the nature of relationship” - this is the key take-away that stuck with me from a webinar I attended about the importance of Artificial…

Continue ReadingCustomer Experience Management (CEM) is all about relationships
Read more about the article Customer Experience and Net Promoter Score (NPS)

Customer Experience and Net Promoter Score (NPS)

  • Post author:Michelle Badenhorst
  • Post published:March 3, 2020
  • Post category:Article/Customer Experience

I don’t agree with statements like “Net Promoter is now the worldwide standard for organizations to measure, understand and improve their customer experience”. I do however agree that organisations can use…

Continue ReadingCustomer Experience and Net Promoter Score (NPS)
Read more about the article How to ensure your refund experience creates happy and loyal customers

How to ensure your refund experience creates happy and loyal customers

  • Post author:Michelle Badenhorst
  • Post published:January 31, 2020
  • Post category:Article/Customer Experience

Ever wondered why companies so often have great products and create fairly good in-store experiences but when the customer wants to return items, it seems like the company stops caring…

Continue ReadingHow to ensure your refund experience creates happy and loyal customers
Read more about the article Applying journey analysis to determine the impact of an ERP merge

Applying journey analysis to determine the impact of an ERP merge

  • Post author:Michelle Badenhorst
  • Post published:January 23, 2020
  • Post category:Article/Customer Experience

I was recently asked to join an ERP merge project as my client was concerned that they didn’t have sufficient and appropriate change management and program governance in place. The…

Continue ReadingApplying journey analysis to determine the impact of an ERP merge
Read more about the article Customer Experience and Chatbots

Customer Experience and Chatbots

  • Post author:Michelle Badenhorst
  • Post published:January 4, 2020
  • Post category:Article/Customer Experience

It seems like every other proposal we do requires our touch on chatbots. This might even increase with 80% of brands wanting to introduce some level of artificial intelligence or…

Continue ReadingCustomer Experience and Chatbots
Read more about the article Creating organisational change using Business Process Management (BPM)

Creating organisational change using Business Process Management (BPM)

  • Post author:Michelle Badenhorst
  • Post published:December 9, 2019
  • Post category:Article/Customer Experience

For the past few months I’ve been engaging in an Enterprise Resource Planning (ERP) system merger & new supply chain management project. I was mainly involved with change management, more specifically…

Continue ReadingCreating organisational change using Business Process Management (BPM)
Read more about the article Creating a memorable coffee shop experience

Creating a memorable coffee shop experience

  • Post author:Michelle Badenhorst
  • Post published:December 6, 2019
  • Post category:Article/Customer Experience/Customer Innovation

How can retailers stand out from the competition and ensure sustainability of in-store coffee experiences? My husband and I recently visited a local coffee shop with some friends, and I…

Continue ReadingCreating a memorable coffee shop experience
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