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Author: Mark Wiggins

This author has written 2 articles

Top Picks

  • Think differently to find the best talent: Recruitment in a disruptive digital age
  • Turning leadership on its head: Finding the leaders around you
  • How buying on emotion led to one of the best customer experiences I’ve had.
  • Nothing goes together like a bird feeder, chocolate and the Bossa Nova (?!)
  • What the NHS can teach us about customer relationship management

Author

Mark

Mark Wiggins currently serves as Senior Vice President, Sales – Research & Analytics for the UK geography at WNS Global Services. Educated at the University of Melbourne, Mark worked with London-based ICT advisory firm Ovum, now part of Informa Plc., in the early part of his career, for a decade as Global Sales Manager, MD, Asia Pacific and CEO, North America.
Prior to WNS, Mark held senior roles for innovative research advisory, analytics and consulting firms specializing in Enterprise Application Software, online competitor intelligence, knowledge process
outsourcing, e-mail marketing analytics and operational performance improvement.

Mark is an avid blogger and a regular contributor to industry journals and publications.

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Recent Articles

  • Think differently to find the best talent: Recruitment in a disruptive digital age
  • Turning leadership on its head: Finding the leaders around you
  • How buying on emotion led to one of the best customer experiences I’ve had.
  • Nothing goes together like a bird feeder, chocolate and the Bossa Nova (?!)
  • What the NHS can teach us about customer relationship management

All articles

Read more about the article Are Entrepreneurs Idiots?
Photo: Melissa Wiese, license: https://creativecommons.org/licenses/by/2.0/legalcode

Are Entrepreneurs Idiots?

  • Post author:Mark Wiggins
  • Post published:May 11, 2018
  • Post category:Entrepreneurialism

Possibly, but only if you're not one already Fear of Flying? Fear of Fifty? Whatever these entrepreneurs have, it ain't fear. Or is it that entrepreneurs "feel the fear and…

Continue ReadingAre Entrepreneurs Idiots?
Read more about the article Got MBA, joined hot start-up…now what?

Got MBA, joined hot start-up…now what?

  • Post author:Mark Wiggins
  • Post published:May 4, 2018
  • Post category:Entrepreneurialism

Quite often, it's about what they didn't teach you at business school….Cold Calling. Securing funding to launch unknown brands and untested propositions provides a window of opportunity. Having capable managers…

Continue ReadingGot MBA, joined hot start-up…now what?
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