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Author: Liliana Petrova

This author has written 29 articles

Top Picks

  • Think differently to find the best talent: Recruitment in a disruptive digital age
  • Turning leadership on its head: Finding the leaders around you
  • How buying on emotion led to one of the best customer experiences I’ve had.
  • Nothing goes together like a bird feeder, chocolate and the Bossa Nova (?!)
  • What the NHS can teach us about customer relationship management

Author

Liliana

Liliana Petrova, CCXP is a visionary and a proven leader in the field of customer experience and innovation. Ms Petrova pioneered a new customer-centric culture, energizing the more than 15,000 JetBlue employees with her vision. She has been recognized for her JFK Lobby redesign and facial recognition program with awards from Future Travel Experience and Popular Science.

Ms Petrova is committed to creating seamless, successful experiences for customers and delivering greater value for brands. In 2019, she founded an international customer experience consulting firm that helps brands improve their customer experience. To elevate the industry, her firm, The Petrova Experience, manages a digital membership for customer experience professionals to grow their CX careers and stay up-to-date with CX news and trends.

Liliana lives in Brooklyn, New York, with her husband and daughter.

To learn more about The Petrova Experience story go to https://thepetrovaexperience.com

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Recent Articles

  • Think differently to find the best talent: Recruitment in a disruptive digital age
  • Turning leadership on its head: Finding the leaders around you
  • How buying on emotion led to one of the best customer experiences I’ve had.
  • Nothing goes together like a bird feeder, chocolate and the Bossa Nova (?!)
  • What the NHS can teach us about customer relationship management

All articles

Read more about the article How to design the retail experience of the future

How to design the retail experience of the future

  • Post author:Liliana Petrova
  • Post published:January 29, 2020
  • Post category:Article/Customer Experience

In preparation for this article about omni-channel experience for future retail, I thought first about the definition of omni-channel customer experience. I wanted to share with you a simple, easy-to-understand…

Continue ReadingHow to design the retail experience of the future
Read more about the article The future of travel we deserve

The future of travel we deserve

  • Post author:Liliana Petrova
  • Post published:January 22, 2020
  • Post category:Article/Customer Experience

This week on the CES 2020 main stage Delta’s CEO Ed Bastian presented a vision about the future of travel that “might happen in just a few years.” Many of us have been working…

Continue ReadingThe future of travel we deserve
Read more about the article Horror customer experience

Horror customer experience

  • Post author:Liliana Petrova
  • Post published:January 13, 2020
  • Post category:Article/Customer Experience

We talk about good vs bad customer experiences. And we give examples of organizations that do things well or poorly. But we rarely are able to shine the light on a truly horrific…

Continue ReadingHorror customer experience
Read more about the article Grateful for customer experience heroes

Grateful for customer experience heroes

  • Post author:Liliana Petrova
  • Post published:January 6, 2020
  • Post category:Customer Experience/Featured/Video

When we launched The Petrova Experience, we did so with the words “in pursuit of customer happiness.” Pursuit of happiness is part of every interaction we have with our clients,…

Continue ReadingGrateful for customer experience heroes
Read more about the article When there’s no chat in Chat Support

When there’s no chat in Chat Support

  • Post author:Liliana Petrova
  • Post published:January 4, 2020
  • Post category:Article/Customer Experience

Today we talk about chat support, the customer experience VALUE that it creates and the ROI of the business case to implement it. Although we are skeptical about the value of…

Continue ReadingWhen there’s no chat in Chat Support
Read more about the article How not to leave customers stranded on the busiest travel day of the year?

How not to leave customers stranded on the busiest travel day of the year?

  • Post author:Liliana Petrova
  • Post published:December 2, 2019
  • Post category:Article/Customer Experience

Meet Diane. She is traveling with her 2 year old and 5 year old to her in-laws’ house for Thanksgiving. This is the one annual trip she has to take.…

Continue ReadingHow not to leave customers stranded on the busiest travel day of the year?
Read more about the article Who should I hire first on my cx team?

Who should I hire first on my cx team?

  • Post author:Liliana Petrova
  • Post published:November 27, 2019
  • Post category:Article/Customer Experience

Although Customer Experience has been around for a long time, hiring for CX has become a greater priority for executives and funding committees only in the last 5 years. With…

Continue ReadingWho should I hire first on my cx team?
Read more about the article Customer Experience Audit: Cadillac scores millennial customers with future-forward thinking

Customer Experience Audit: Cadillac scores millennial customers with future-forward thinking

  • Post author:Liliana Petrova
  • Post published:October 15, 2019
  • Post category:Case Study/Customer Experience

The automotive industry is right next to the airline industry in terms of innovation and keeping up with the pace of technology growth. Surprisingly, both are extremely slow to keep up…

Continue ReadingCustomer Experience Audit: Cadillac scores millennial customers with future-forward thinking
Read more about the article United CEO does not care about customer’s happiness. Really?

United CEO does not care about customer’s happiness. Really?

  • Post author:Liliana Petrova
  • Post published:October 10, 2019
  • Post category:Case Study/Customer Experience

Lately, I have been thinking about United Airlines. In the beginning I was thinking about them, because I was asked if it is possible to build a customer-centric culture in…

Continue ReadingUnited CEO does not care about customer’s happiness. Really?
Read more about the article United airlines culture problem

United airlines culture problem

  • Post author:Liliana Petrova
  • Post published:October 8, 2019
  • Post category:Case Study/Customer Experience/Top Picks

I am often asked what organizational culture is. Frequently, I meet with executives who are feeling defeated by the scale and complexity of leading cultural transformations. So, where do you…

Continue ReadingUnited airlines culture problem
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