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Author: Ian Golding

This author has written 15 articles

Top Picks

  • Think differently to find the best talent: Recruitment in a disruptive digital age
  • Turning leadership on its head: Finding the leaders around you
  • How buying on emotion led to one of the best customer experiences I’ve had.
  • Nothing goes together like a bird feeder, chocolate and the Bossa Nova (?!)
  • What the NHS can teach us about customer relationship management

Author

Ian

A highly influential freelance CX consultant, Ian advises leading companies on CX strategy, measurement, improvement and employee advocacy techniques and solutions. Ian has worked globally across multiple industries including retail, financial services, logistics, manufacturing, telecoms and pharmaceuticals deploying CX tools and methodologies. An internationally renowned speaker and blogger on the subject of CX, Ian was also the first to become a CCXP (Certified Customer Experience Professional) Authorised Resource & Training Provider. His first book, ‘Customer What? The honest and practical guide to Customer Experience’, was launched to critical acclaim in May 2018.

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Recent Articles

  • Think differently to find the best talent: Recruitment in a disruptive digital age
  • Turning leadership on its head: Finding the leaders around you
  • How buying on emotion led to one of the best customer experiences I’ve had.
  • Nothing goes together like a bird feeder, chocolate and the Bossa Nova (?!)
  • What the NHS can teach us about customer relationship management

All articles

Read more about the article Customer Experience measurement: why it is vitally important but badly done

Customer Experience measurement: why it is vitally important but badly done

  • Post author:Ian Golding
  • Post published:June 12, 2020
  • Post category:Article/Customer Experience

When it comes to the profession that Customer Experience has now become, one of the most important and significant competencies required by all organisations is that of measurement. The ability…

Continue ReadingCustomer Experience measurement: why it is vitally important but badly done
Read more about the article ‘More than just the product’ – the evolution from product centric to customer centric

‘More than just the product’ – the evolution from product centric to customer centric

  • Post author:Ian Golding
  • Post published:May 9, 2020
  • Post category:Article/Customer Experience/Featured

I recently read an interesting article about book stores. The very first sentence of the article stated: ‘Independent bookshops need to make readers feel special in order to compete in…

Continue Reading‘More than just the product’ – the evolution from product centric to customer centric
Read more about the article Whose job is it anyway? The importance of accountability in the world of Customer Experience

Whose job is it anyway? The importance of accountability in the world of Customer Experience

  • Post author:Ian Golding
  • Post published:May 1, 2020
  • Post category:Article/Customer Experience

I absolutely love it when people share things with me that I have never come across before. It is why I am so adamant about calling myself a ‘specialist’ –…

Continue ReadingWhose job is it anyway? The importance of accountability in the world of Customer Experience
Read more about the article Cost Out – Experience In. The formula for business transformation

Cost Out – Experience In. The formula for business transformation

  • Post author:Ian Golding
  • Post published:March 20, 2020
  • Post category:Article/Customer Experience

In the last twenty years I have worked for a range of different organisations of varying shapes and sizes. I started out with a small independent invoice finance business in…

Continue ReadingCost Out – Experience In. The formula for business transformation
Read more about the article The risks of taking loyal customers for granted

The risks of taking loyal customers for granted

  • Post author:Ian Golding
  • Post published:March 10, 2020
  • Post category:Article/Customer Experience/Featured/Top Picks

One would always assume that the more loyal the customer, the better service they may expect to receive from the organisation they have been so loyal to. You would not…

Continue ReadingThe risks of taking loyal customers for granted
Read more about the article The current state of Customer Experience in Retail

The current state of Customer Experience in Retail

  • Post author:Ian Golding
  • Post published:March 6, 2020
  • Post category:Article/Customer Experience

The business world as we have always known it is changing. Many would argue that is always has been – changing that is. Since the dawn of time, human beings…

Continue ReadingThe current state of Customer Experience in Retail
Read more about the article Communication & collaboration: Essential ingredients for all great Customer Experiences

Communication & collaboration: Essential ingredients for all great Customer Experiences

  • Post author:Ian Golding
  • Post published:February 27, 2020
  • Post category:Article/Customer Experience

On Monday this week I had the absolute pleasure of spending a couple of hours talking about the subject I like best – you guessed it – Customer Experience. I…

Continue ReadingCommunication & collaboration: Essential ingredients for all great Customer Experiences
Read more about the article Was everything ok with your stay sir? Why welcoming all types of customer feedback is so important

Was everything ok with your stay sir? Why welcoming all types of customer feedback is so important

  • Post author:Ian Golding
  • Post published:February 12, 2020
  • Post category:Article/Customer Experience

As consumers, we are asked our opinions on a regular basis. On any given day we could be asked if we are happy with the product or service we have…

Continue ReadingWas everything ok with your stay sir? Why welcoming all types of customer feedback is so important
Read more about the article Is your organisation interconnected? The employee – customer chain

Is your organisation interconnected? The employee – customer chain

  • Post author:Ian Golding
  • Post published:January 27, 2020
  • Post category:Article/Customer Experience

I am extremely fortunate to be afforded the opportunity to share my knowledge and passion all over the world. This year, the number of countries I have worked in over…

Continue ReadingIs your organisation interconnected? The employee – customer chain
Read more about the article The lost suitcase – the sad reality of customer experience evolution

The lost suitcase – the sad reality of customer experience evolution

  • Post author:Ian Golding
  • Post published:January 8, 2020
  • Post category:Article/Customer Experience

According to Wikipedia, the term, ‘seven year itch’ can be described as follows: The seven-year itch is a psychological term that suggests that happiness in a relationship declines after around year…

Continue ReadingThe lost suitcase – the sad reality of customer experience evolution
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