Summer may just be getting cooler with Emirates’ complimentary ice cream service
We thinks its hot here with temperatures nudging 36 C or potentially a bit higher. This is just a warm spring day in Dubai and they can expect at least 150 days that temperature or up to 12 C hotter.
A very nice touch from Emirates who this summer is serving complimentary ice cream to all its customers at Dubai International Airport. The ice cream, branded Emperor, is made in-house by their flight catering division and the airline expects to serve two million cups of ice cream to its customers over the next 3 months.
This sort of initiative creates great publicity, customers love it and it creates an experience with considerably more impact than the “clever advertising” we normally see.
Why ideas do you have to drive attention to your brand whilst creating a bit of experience or value at the same time?
Our thanks to guest contributor Don Hales for a short “this week customer hero”!
