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The beating heart of your business: Leadership components to propel a healthcare startup

Most entrepreneurs encounter various problems in expanding their business, but, the gravely underestimated issue comes from within. Their leadership skills may leave a lot to be desired. And, while we can make various alterations in how we present ourselves, we have got to give consideration to the industry overall. The healthcare industry is something that doesn’t necessarily thrive on entrepreneurial mindsets and business acumen. After all, it is a business, but it’s one that specializes in the health and wellbeing of people. With this in mind, what can you do to ensure that you lead a healthcare startup in an effective manner?

The Quality Of The Implements

Underestimated, but in terms of cost, we always go for the cheapest supplies. Whether you are looking for the right health care furniture supplier, or provider of stethoscopes, you should never sacrifice quality. A lot of businesses try to cut corners by purchasing cheap equipment, in the hope that it will last longer. But what happens is that these items don’t last long, and cause a backlog of issues, not just for the business, but for the patients as well. If you can show your staff that you are looking to invest in good quality equipment, this speaks volumes about how you lead the business. Naturally, they will have a bit more trust in your abilities to make the right decision, so they can do their job better.

Encouraging An Open Door Policy

Medical staff are overworked, and, very often, underpaid. This means that when we are so focused on getting the job done, it can appear to the detriment of everyone around us. Doctors and nurses can feel that immense pressure. But if you, as the leader, can open the door, allow them to vent their frustrations, and come to a satisfactory conclusion, this will get the ball rolling. We only have to look at other countries where budget is such a problem, that the quality of care, as well as the quality of workers, goes out the window. If you can encourage an open door policy at the very outset, you will fare better in the long run.

Encourage Technological Advances, But Don’t Rely On Them

Many medical startups have a reliance on the latest apps and technology, as well as methods of practice to cut down on those queues, and as fantastic as these developments are, we can’t let them take over. While the right advancements for the business, whether this is EHR (electronic health records) or apps that encourage patient interaction remotely, these are wonderful benefits to any business that encourages productivity, but they still need to get the job done. The big mistake we have is that we can rely too much on these technological advances to do the job for us. Ultimately, the care we provide will stem from the people, not the equipment. It is your job to remind your workers this. We all like to do our job quickly, but we still need to do it efficiently.

Gordon Tredgold

Gordon Tredgold is a leadership transformation expert ranked #25 in Global Gurus Top 30 leadership gurus for 2019. Over his 25-year career Gordon has led teams of 1000+ staff in Fortune 100 companies, delivered operational cost savings of $350m and transformed delivery (from <35% to 95 %) and service levels (from 57% to 99.7%). A critically-acclaimed author, Gordon's latest book, FAST: 4 Principles Every Business Needs to Drive Success and Achieve Results, was a finalist for Management Book of the year 2017. He is a regular contributor for Inc. Magazine, Entrepreneur, Forbes, Fortune and Business Insider and an international keynote speaker, recognised by Inc. Magazine as a top 100 leadership expert and speaker. Gordon works with organisations to transform culture, drive results-based leadership and rapidly accelerate organisational growth and performance.