Profit, purpose and the power of advocacy

Profit, purpose and the power of advocacy

Recently I had the opportunity to learn more about UK handmade cosmetics brand LUSH. Ever since, I’ve been reflecting about a surprising discovery – the complete separation of the LUSH’s philanthropic efforts from their bottom-line.

In this short video I explore the question of profit versus philanthropy. It sounds so simple in theory and for LUSH it has created a powerful level of advocacy in their customer base.

But how many companies 1) set out to create this separation and 2) really make it work?

I’d love to hear your thoughts!

Kym Hamer

The Next Ten Years Managing Partner Kym Hamer is an International Business Coach with deep expertise in business strategy, marketing and customer-first proposition development for sales and profit growth. She’s delivered change across a wide range of organisations and sectors (including B2B, Manufacturing, Consumer Goods, Travel, Media and Education) and combines her collaborative, pragmatic style with an ability to create clarity and focus, engaging people in new thinking and embedding new initiatives as ongoing practice. Kym is also a speaker who inspires, creates momentum and brings clarity to new and complex ideas. Kym’s purpose is to help businesses to grow their reputation, revenue and profits with powerhouse positioning, an entrepreneurial mindset and supercharged storytelling.