Lynn Hunsaker: creating aligment for CX success

Lynn Hunsaker: creating aligment for CX success

In the first of our podcast interviews, Charles Bennett talks to ClearAction Continuum founder Lynn Hunsaker. Their discussion starts with a recognition that the majority of customer experience transformation efforts have not delivered against the expectations or the benefits reaped by successful customer-centric businesses.

Lynn describes the importance of breaking down organisational silos to create aligned executive sponsorship and provides advice and guidance on how to make that happen.