Google’s Christmas Shopper Typologies

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Google’s Christmas Shopper Typologies

Google’s Christmas Shoppers – 4 Typologies with different buying behaviour. You can be sure that all 4 types use their Smartphones!

“First they research, then they buy.” In fact, all 4 types spend more than 50% of their time shopping online versus in-store.

“Last-Minute Shoppers”: 51% of them said they weren’t certain where they wanted to buy, or they had multiple retailers in mind, when they started shopping.

 Source: Google/Ipsos, U.S., Omnichannel Holiday Study, Jan 2018

You can read more about the four different typologies and their differences in shopping behaviour at https://www.thinkwithgoogle.com/consumer-insights/four-types-holiday-shoppers?utm_source .

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Simon Green

Simon is dedicated to maximising value via communications, data and CX, for service sector brands. Deep expertise as a client and consultant in each of these traditionally siloed functional areas ensures he is able to plan and execute UK and global transformational plans that integrate effective, product, service with personalised communications across all channels; delivered through internal stakeholders, front-line colleagues, IT integrators and agency partners. Simon has worked for many of the world’s finest global brands and agencies and has added over £½ billion in profit and shareholder value to at least three organisations.