‘CX is the future’ – Microsoft conference

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‘CX is the future’ – Microsoft conference

A great day of varied speakers today. The common thread that ran through the conference, as pointed out by chair Ian Golding was how to manage and balance the polarisation between

  • omnichannel automation supported by tech and AI

and

  • genuine human interaction, with warmth that can deliver a ‘defining experience’.

Well done Awards International and thanks to Microsoft UK and all the speakers and CX luminaries for a great day!  The day provided a superb opportunity for senior marketing leaders to network on the specialism of CX and a fantastic prelude to the UK Customer Experience Awards due to take place the following week.

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Simon Green

Simon is dedicated to maximising value via communications, data and CX, for service sector brands. Deep expertise as a client and consultant in each of these traditionally siloed functional areas ensures he is able to plan and execute UK and global transformational plans that integrate effective, product, service with personalised communications across all channels; delivered through internal stakeholders, front-line colleagues, IT integrators and agency partners. Simon has worked for many of the world’s finest global brands and agencies and has added over £½ billion in profit and shareholder value to at least three organisations.